Bacardi rum set up a new campaign to promote cutting of those headphones, stop the online chats, and truely enjoy each other socially by meeting up for a drink and actually be together in the same room. The great photographer Rankin made this little video around that concept, a person who’s had celebs such as Kate Moss and Heidi Klum in front of his lens, but also the Queen of England. Important for Rankin’s work is a passion for life and the feeling of living that life with full freedom. We can keep our contacts updated through social media, but human beings are made to really be together, he says. And I do agree! Find the video on Youtube here, or watch it above.
I love the message! Real talk.
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